How Much Does a Marketing Agency for an Accounting Firm Cost?

By James Donovan, founder of Accounting Leads Now · Updated October 8, 2026

Short answer: A marketing agency for an accounting firm usually charges three things: a one-time setup fee, a monthly management fee and, for paid channels, an ad budget paid directly to Google. At Accounting Leads Now, done-for-you lead generation is $2,200 a month plus a $1,500 setup and a $1,500/month minimum ad budget. A done-with-you group program is $500 a month, and DIY training is $97 a month.

The three parts of agency pricing

Cost	What it covers
Setup fee	Market audit, Google Business Profile optimization, ad account setup, call tracking and CRM installation
Monthly management	Running and optimizing campaigns, reviews, reporting, call reviews and strategy calls
Ad budget	Paid to Google for Local Services Ads or Google Ads. Separate from the agency fee.

Accounting Leads Now pricing (USD)

Booked & Built Accelerator: $500/month + $1,997 setup. Done-with-you group program for firms under $500K ARR.
Lead Accelerator: $2,200/month + $1,500 setup, plus a $1,500/month minimum ad budget paid to Google. Done-for-you, for firms over $500K ARR.
Local Market Domination: $5,000/month + $3,000 setup. Adds live call answering and booked discovery calls, for firms over $1M ARR.
DIY System Access: $97/month community and training.

ALN doesn't offer guarantees. Results depend on market, services offered, call answering and the firm's sales process.

How to judge whether it's worth it

Compare the total monthly cost to what one new client is worth over their lifetime with your firm, not just their first invoice. A monthly bookkeeping or business tax client is often worth thousands of dollars a year. In our case study, the average new client was worth $4,105 and the largest $15,600.

Red flags in agency pricing

Ad budget bundled into the fee so you can't see what Google actually received
Long contracts with no performance reporting
Reporting on clicks and impressions instead of calls and closed clients
The agency owns your ad accounts and data
Promises or guarantees of a specific number of clients

Frequently asked questions

How much does accounting firm marketing cost?

Expect a setup fee, a monthly management fee and an ad budget. At Accounting Leads Now, done-for-you lead generation is $2,200/month plus $1,500 setup and a $1,500/month minimum ad budget paid to Google.

Is the ad budget included in the agency fee?

At Accounting Leads Now, no. The ad budget is paid directly to Google, separate from the management fee, so you can see exactly what was spent.

Is there a cheaper option for small accounting firms?

Yes. The Booked & Built Accelerator is a done-with-you group program at $500/month plus $1,997 setup for firms under $500K ARR, and DIY System Access is $97/month.

See if your market is open

Accounting Leads Now works with one accounting firm per local market. A strategy call confirms whether yours is available.

Book a Strategy Call